They may even invent the next big idea for technology, start a new fashion trend, or design a piece of art that will change the world.Streetwear is a style of casual clothing which became global in the 1990s. So the next time you’re driving and you see a bunch of kids waiting in line outside of a boutique store, before you judge them as another hypebeast who is wasting money on clothes or sneakers, understand those are the kids who are going to be creating some iconic pieces of art in the future. As an original hypebeast, I very much appreciate the effort of these newly-established brands that have taken the time out to create something that helps move streetwear forward. ![]() Not only have they opened new stores, but they have all curated a unique aesthetic to give their stores individuality tailored to their brand, giving the consumer a unique and different shopping experience. ![]() area in select locations other than Fairfax district. Brands such as KITH, BODEGA, JUICE, RSVP GALLERY, and Dover Street Market have all opened storefronts in the L.A. Unlike the many resale stores that have recently opened up along Melrose in the Fairfax District and taken away from streetwear rather than giving back to it to help it progress, there are stores that have held on to those original ideas and built brands that are pushing the culture forward. I do appreciate the brands who take the time to construct and curate stores that pull from all of those influences to create a unique store and shopping experience for the consumer. because the streetwear market is in high demand. Some might say streetwear is dead, others might say it has evolved, but one thing is certain: many original streetwear brands have folded and closed their boutique store doors and many new ones have opened new stores in L.A. The brands that have created these niche boutique stores have unintentionally curated the lifestyle of streetwear through embracing hip hop music, skate culture, art, fashion and design and it all began in Los Angeles, California, the mecca of streetwear culture. Los Angeles is a melting pot of so many different cultures that in order to stand out, you have to innovate and create your own unique style. In that moment, I realized that this streetwear culture was bigger than we had realized, and soon the world would discover these ideas we fell in love with at a young age. It was a design and statement that was bold. He was wearing a snapback hat that read “HYPE KILLS” in a big, bold white Helvetica font. One specific memory was a kid we met who was walking in the same direction my friend and I were. It also inspired us to start figuring out how to create our own clothes and introduced us to other mediums of art. To our surprise, the kids who participated in the same culture we loved were actually very inclusive and collaborative everyone was very accepting. ![]() We assumed they would have egos because they had direct access to all of those exclusive stores daily. When we arrived and walked around for a good two hours, we bumped into some students who attended Fairfax High School in the heart of the Fairfax district. My first time ever going to check out these beloved boutique streetwear stores, I remember putting on my best outfit just so I could stand out but at the same time not look goofy, because I knew that if I were to run into any of my peers, they would definitely have a “Fit”, which is the term we used when we put together a good outfit. Now when tourists come to visit L.A., they make sure to stop by and snap a selfie in front of the Supreme store. Fairfax, Melrose, and even La Brea used to be our little secret. Since then, streetwear culture has catapulted into mainstream media and has caught the attention of the rest of the world. ![]() Back then we had to physically get up and go search for the limited edition sneakers and clothing products that were being released from underground streetwear brands at the time. Resellers were not even an idea yet, let alone “bots”. Hypebeast was barely being created as a website and was not yet used as a verb to describe the annoying consumers who have now diluted the culture of streetwear. Streetwear at the time was still an underground culture that had not been discovered by mainstream media and mass consumers. My best friend gives me a call and asks if I want to go with him over to the Fairfax district to shop for sneakers and clothes, because what Fairfax and Melrose had to offer at that time was still a secret to the world. Living in Los Angeles, it can be cold and raining outside, yet somehow the sun will still be out shining brighter than ever. Los Angeles 2004: It’s late fall and the temperature is about 50 degrees outside because a storm had just passed. Tayy Evans from BODEGA, Los Angeles Streetwear L.A.: Original Hypebeast
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